Translation And Diffusion Process of The Shopping Mall Form: A Case Study
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Tarih
2024
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Sosyoekonomi Soc
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
This study aims to reveal how the shopping mall form, a management idea, changed during its transfer to Turkiye and to analyse the effective factors in this process. For the research part, interviews were held with 23 people, including the general managers of 21 shopping malls operating in Turkiye and two leading sector executives. The findings point out that during the initial embedding of the shopping mall idea in Turkiye, the idea was preserved mainly in terms of managerial and structural aspects. Factors such as flexibility of the idea, environment, management, level of knowledge and rivalry among existing competitors are effective in the prominence of diffusion or translation. Finally, by expanding the scope of translation, the study puts forward the concepts of individual and social translation as well as interpersonal translation.
Açıklama
Anahtar Kelimeler
Institutional Theory, Scandinavian Institutionalism, Diffusion, Translation, Shopping-Mall
Kaynak
Sosyoekonomi
WoS Q Değeri
N/A
Scopus Q Değeri
N/A
Cilt
32
Sayı
59
