AN EXPLORATORY RESEARCH TO REVEAL THE HABITS, MOTIVATIONS, AND TENDENCIES OF GENERATION Z TO USE SOCIAL MEDIA PLATFORMS AS A LEISURE ACTIVITY

dc.authoridYAGMUR, YENAL/0000-0002-9273-9122
dc.contributor.authorYagmur, Yenal
dc.date.accessioned2024-12-24T19:30:58Z
dc.date.available2024-12-24T19:30:58Z
dc.date.issued2024
dc.departmentSiirt Üniversitesi
dc.description.abstractGeneration Z's (Gen -Z) technology -centered lifestyles have resulted in a departure from traditional behavior patterns, particularly in their use of social media platforms (SMPs) for leisure activities. In this regard, an exploratory, qualitative research approach was adopted in the present study, which deeply understands the perceptions and feelings of Gen -Z members' engagement with the SMPs for their leisure pursuits. Inductive content analysis was performed on the data collected from 107 Gen -Z member university students selected using convenience sampling. The perspectives and internal and external motivations of Gen -Z members towards producing content on SMPs are discussed within the scope of social comparison and social presence theories, while their views on whether to perform recreational activities are built on the theoretical foundations of leisure constraints (intrapersonal, interpersonal, and structural) and facilitators. Gen -Z behaviors regarding joining or not joining groups were framed based on social media engagement (behavioral, affective, and cognitive) and leisure constraints. The results obtained will lead to the opening of new discussion areas for the creation of modern marketing strategies for the recreation industry, marketing organizations, and public institutions and organizations.
dc.identifier.doi10.30519/ahtr.1452356
dc.identifier.endpage199
dc.identifier.issn2147-9100
dc.identifier.issn2148-7316
dc.identifier.issue2
dc.identifier.scopus2-s2.0-85195580789
dc.identifier.scopusqualityQ2
dc.identifier.startpage172
dc.identifier.trdizinid1241719
dc.identifier.urihttps://doi.org/10.30519/ahtr.1452356
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1241719
dc.identifier.urihttps://hdl.handle.net/20.500.12604/7730
dc.identifier.volume12
dc.identifier.wosWOS:001239789900001
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.publisherAkdeniz Univ, Tourism Fac
dc.relation.ispartofAdvances in Hospitality and Tourism Research-Ahtr
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_20241222
dc.subjectDigital recreation
dc.subjectSocial media platforms
dc.subjectSocial media engagement
dc.subjectGeneration Z
dc.subjectLeisure constraints and facilitators
dc.titleAN EXPLORATORY RESEARCH TO REVEAL THE HABITS, MOTIVATIONS, AND TENDENCIES OF GENERATION Z TO USE SOCIAL MEDIA PLATFORMS AS A LEISURE ACTIVITY
dc.typeArticle

Dosyalar