Destination Image of Antalya from the Perspectives of Tourists Staying in Hospitality Establishments with the Concept of Halal Tourism

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dc.authoridYAGMUR, YENAL/0000-0002-9273-9122
dc.contributor.authorYagmur, Yenal
dc.contributor.authorAksu, Akin
dc.date.accessioned2024-12-24T19:30:51Z
dc.date.available2024-12-24T19:30:51Z
dc.date.issued2020
dc.departmentSiirt Üniversitesi
dc.description.abstractThe study's primary purpose is to reveal the destination image evaluations of Antalya by the tourists staying with the concept of halal tourism with the proposed model. In this context, the study was designed as survey-based quantitative research and was carried out on 660 tourists selected by a simple random sampling method in 6 hotels in Antalya destination. As a result of the structural equation modelling analyses, it was determined that the cognitive images of the tourists staying in hotels with the concept of halal tourism affected tourist satisfaction positively. In contrast, their effective images did not significantly impact tourist satisfaction, and that their effective images affected intention to recommend positively while their cognitive images influenced it negatively. Besides, it was found that both cognitive and affective image dimensions did not significantly affect intention to revisit. Furthermore, the results of the analyses indicated that cognitive images of the tourists positively affected their affective images and that tourist satisfaction had a positive impact on their intention to recommend and intention to revisit. According to the research results, it was determined that the cognitive image is a key element for the tourists staying in the halal concept to evaluate Antalya's destination. In this regard, it is evident that public policymakers and hotel managers should formulate their policies and strategies, taking into account the results of the research, as well as implementing policies and practices aimed at increasing the affective evaluations of tourists, which are more important than the cognitive evaluations of tourists in Antalya destination. Finally, it is believed that the study will reveal important practical implications in the context of developing policies and strategies for the managers of the hotels with the concept of halal tourism and for local authorities in the destination where these hotels are located by determining the destination image evaluations of tourists and revealing the relationship between destination image, tourist satisfaction and behavioural intentions.
dc.identifier.doi10.29036/jots.v11i21.168
dc.identifier.endpage128
dc.identifier.issn1804-5650
dc.identifier.issue21
dc.identifier.scopus2-s2.0-85103208151
dc.identifier.scopusqualityQ1
dc.identifier.startpage103
dc.identifier.urihttps://doi.org/10.29036/jots.v11i21.168
dc.identifier.urihttps://hdl.handle.net/20.500.12604/7711
dc.identifier.volume11
dc.identifier.wosWOS:000596153900007
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherVysoka Skola Obchodni & Praze
dc.relation.ispartofJournal of Tourism and Services
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_20241222
dc.subjectHalal tourism
dc.subjectdestination image
dc.subjectIslamic marketing
dc.subjectIslamic hospitality
dc.subjectAntalya
dc.titleDestination Image of Antalya from the Perspectives of Tourists Staying in Hospitality Establishments with the Concept of Halal Tourism
dc.typeArticle

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