Determination of Factors Affecting Farmers' Preference for Corn Seed by Conjoint Analysis

dc.contributor.authorDikici, Mehmet
dc.contributor.authorMıkaıl, Nazire
dc.date.accessioned2024-12-24T19:17:06Z
dc.date.available2024-12-24T19:17:06Z
dc.date.issued2024
dc.departmentSiirt Üniversitesi
dc.description.abstractModeling consumer preferences among multi-attribute alternatives has been one of the main activities in consumer research. Conjoint analysis is a multivariate statistical analysis technique that reveals the acceptance of criteria such as yield, price and adaptability that are important in consumers' usage habits and preferences. In this study, it was aimed to determine the degree of importance given by grain corn growers to seed traits in corn seed purchase. For this purpose, conjoint analysis was applied and preferences in seed purchase were determined according to the data obtained from the survey conducted among farmers. The survey questions used in the research were applied to 123 farmers. Kendall's Tau value, which is the representativeness of the model, was 0.935 (p<0.05) and the coefficient of determination was 0.98. As a result, the qualities emphasized during corn seed purchase were firstly yield (60.41%), secondly drought resistance (11.96%), thirdly disease resistance (11.85%), fourthly price (8.81%) and finally grain size (6.98%).
dc.identifier.doi10.30910/turkjans.1540601
dc.identifier.endpage1264
dc.identifier.issn2148-3647
dc.identifier.issue4
dc.identifier.startpage1252
dc.identifier.trdizinid1272874
dc.identifier.urihttps://doi.org/10.30910/turkjans.1540601
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1272874
dc.identifier.urihttps://hdl.handle.net/20.500.12604/4754
dc.identifier.volume11
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofTürk Tarım ve Doğa Bilimleri Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_20241222
dc.subjectConjoint analysis
dc.subjectcorn seed
dc.subjectorthogonal plan
dc.subjectpreference model
dc.titleDetermination of Factors Affecting Farmers' Preference for Corn Seed by Conjoint Analysis
dc.typeArticle

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