Determination of Factors Affecting Farmers' Preference for Corn Seed by Conjoint Analysis
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Date
2024
Authors
Journal Title
Journal ISSN
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Access Rights
info:eu-repo/semantics/openAccess
Abstract
Modeling consumer preferences among multi-attribute alternatives has been one of the main activities in consumer research. Conjoint analysis is a multivariate statistical analysis technique that reveals the acceptance of criteria such as yield, price and adaptability that are important in consumers' usage habits and preferences. In this study, it was aimed to determine the degree of importance given by grain corn growers to seed traits in corn seed purchase. For this purpose, conjoint analysis was applied and preferences in seed purchase were determined according to the data obtained from the survey conducted among farmers. The survey questions used in the research were applied to 123 farmers. Kendall's Tau value, which is the representativeness of the model, was 0.935 (p<0.05) and the coefficient of determination was 0.98. As a result, the qualities emphasized during corn seed purchase were firstly yield (60.41%), secondly drought resistance (11.96%), thirdly disease resistance (11.85%), fourthly price (8.81%) and finally grain size (6.98%).
Description
Keywords
Conjoint analysis, corn seed, orthogonal plan, preference model
Journal or Series
Türk Tarım ve Doğa Bilimleri Dergisi
WoS Q Value
Scopus Q Value
Volume
11
Issue
4
