Birliktelik kuralları ve süt ürünlerinde tüketici tercihlerine uygulanması
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Tarih
2023
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Siirt Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
Bu çalışmanın temel amacı Mardin il merkezinde süt ve süt ürünleri tüketicilerinin tercihlerine etki eden faktörlerin belirlenmesi ve çoktan seçmeli soruların birliktelik kurallarından apriori algoritması ile araştırılmasıdır. Mardin il merkezinde yaşayan insanların demografik ve sosyo-ekonomik durumları dikkate alınarak süt ve süt ürünlerinin tüketimini etkileyen faktörler birliktelik kuralları ile incelenmiştir. Çalışmada Mardin il merkezinde yaşayan 273 vatandaşla yüz yüze yapılan anket çalışmasından elde edilen veriler kullanılmıştır. Çalışmada, ankete katılanların %32.2'i kadın, %67,8'i erkektir. Bunlardan %0,7'si okuryazar değil, %1,8'i ilkokul mezunu, %2,6'sı ortaokul mezunu, %10,6'sı lise, %84,6'sı üniversite mezunudur. Ortalama gelir bakımından %5,5'i 8000 TL altı ücret alırken, %59'u 16000 TL ve üstü aylık gelire sahip olduğu ve ankete katılan kadınların çoğunun çalışan olduğu gözlenmiştir. Çalışma sonucunda süt ve süt ürünleri tüketiminde birliktelik algoritması ile oluşturulan kurallar incelenmiştir. Süt tüketimini alışkanlık olarak yapan birisi için diğer seçenekleri seçmesi olası değildir. Bu kuralın kaldıraç değeri 5,57 iken güven değeri %100 olarak bulunmuştur. Sütü sağlıklı olma sebebi ile tüketenlerin %99'u maddi durumun tüketim için etkili olmadığını öne sürmüştür. Bu kurallar doğrultusunda şekillenecek arz talep dengesi üretim ve satışta uygulanırsa hem üretici karlılığı artacak hem de tüketici memnuniyeti çoğalacaktır.
The main purpose of this study is to determine the factors affecting the preferences of consumers of milk and dairy products in Mardin city centre and to investigate multiple choice questions with apriori algorithm from association rules. Taking into account the demographic and socio-economic status of the people living in the city centre of Mardin, the factors affecting the consumption of milk and dairy products were examined with association rules. In the study, the data obtained from a face-to-face survey conducted with 273 citizens living in Mardin city centre were used. In the study, 32,2% of the respondents were female and 67,8% were male. Of these, 0,7% were illiterate, 1.8% were primary school graduates, 2,6% were secondary school graduates, 10,6% were high school graduates and 84,6% were university graduates. In terms of average income, it was observed that 5,5% had a monthly income below 8000 TL, 59% had a monthly income of 16000 TL and above, and most of the women participating in the survey were employed. As a result of the study, the rules created with the association algorithm in the consumption of milk and dairy products were analysed. It is not possible for someone who consumes milk habitually to choose other options. While the lift value of this rule was 5,57, the confidence value was found to be 100%. 99% of those who consume milk for health reasons claimed that financial status is not effective for consumption. If the supply and demand balance to be shaped in line with these rules is applied in production and sales, both producer profitability and consumer satisfaction will increase.
The main purpose of this study is to determine the factors affecting the preferences of consumers of milk and dairy products in Mardin city centre and to investigate multiple choice questions with apriori algorithm from association rules. Taking into account the demographic and socio-economic status of the people living in the city centre of Mardin, the factors affecting the consumption of milk and dairy products were examined with association rules. In the study, the data obtained from a face-to-face survey conducted with 273 citizens living in Mardin city centre were used. In the study, 32,2% of the respondents were female and 67,8% were male. Of these, 0,7% were illiterate, 1.8% were primary school graduates, 2,6% were secondary school graduates, 10,6% were high school graduates and 84,6% were university graduates. In terms of average income, it was observed that 5,5% had a monthly income below 8000 TL, 59% had a monthly income of 16000 TL and above, and most of the women participating in the survey were employed. As a result of the study, the rules created with the association algorithm in the consumption of milk and dairy products were analysed. It is not possible for someone who consumes milk habitually to choose other options. While the lift value of this rule was 5,57, the confidence value was found to be 100%. 99% of those who consume milk for health reasons claimed that financial status is not effective for consumption. If the supply and demand balance to be shaped in line with these rules is applied in production and sales, both producer profitability and consumer satisfaction will increase.
Açıklama
Fen Bilimleri Enstitüsü, Zootekni Ana Bilim Dalı
Anahtar Kelimeler
Ziraat, Agriculture
