Escape to Sociality! Evaluation of the Relationship between Fitness Club members' Escape, Sociability, Friendship and Place Loyalty Structures with Their Loyalty Levels

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dc.contributor.authorOzgen, Caner
dc.contributor.authorKose, Huseyin
dc.contributor.authorReyhan, Servet
dc.date.accessioned2024-12-24T19:32:54Z
dc.date.available2024-12-24T19:32:54Z
dc.date.issued2021
dc.departmentSiirt Üniversitesi
dc.description.abstractBackground: In sports marketing literature, the importance of loyalty phenomenon has been emphasized many times. In the literature review, it has been determined that there are limited number of studies on motivational factors that affect the loyalty of fitness club members. Aim: So, the purpose of the current research is to test empirically the factors that affect fitness club members loyalty Methods: For this purpose, data obtained from a total of 652 fitness club members were analyzed in line with the methodological principles of SEM modelling. Results: In the scope of the research it has been determined that sociability, escape, friend attachment and place attachment and WOM behaviors are directly or indirectly effect the loyalty of fitness club members. Based on these findings, both the theoretical and practical results of this research are discussed in the research. Conclusion: The results of the research show that the marketers should understand the important role of factors such as social escape, friend and place attachment and they should act accordingly.
dc.identifier.doi10.53350/pjmhs211582396
dc.identifier.endpage2400
dc.identifier.issn1996-7195
dc.identifier.issue8
dc.identifier.startpage2396
dc.identifier.urihttps://doi.org/10.53350/pjmhs211582396
dc.identifier.urihttps://hdl.handle.net/20.500.12604/7877
dc.identifier.volume15
dc.identifier.wosWOS:000729240600071
dc.identifier.wosqualityN/A
dc.indekslendigikaynakWeb of Science
dc.language.isoen
dc.publisherLahore Medical Research Center Llp
dc.relation.ispartofPakistan Journal of Medical & Health Sciences
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_20241222
dc.subjectEscape
dc.subjectfitness club
dc.subjectloyalty
dc.subjectplace attachment
dc.titleEscape to Sociality! Evaluation of the Relationship between Fitness Club members' Escape, Sociability, Friendship and Place Loyalty Structures with Their Loyalty Levels
dc.typeArticle

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