Yazar "Kose, Huseyin" seçeneğine göre listele

Listeleniyor 1 - 2 / 2
  • [ X ]
    Öğe
    Escape to Sociality! Evaluation of the Relationship between Fitness Club members' Escape, Sociability, Friendship and Place Loyalty Structures with Their Loyalty Levels
    (Lahore Medical Research Center Llp, 2021) Ozgen, Caner; Kose, Huseyin; Reyhan, Servet
    Background: In sports marketing literature, the importance of loyalty phenomenon has been emphasized many times. In the literature review, it has been determined that there are limited number of studies on motivational factors that affect the loyalty of fitness club members. Aim: So, the purpose of the current research is to test empirically the factors that affect fitness club members loyalty Methods: For this purpose, data obtained from a total of 652 fitness club members were analyzed in line with the methodological principles of SEM modelling. Results: In the scope of the research it has been determined that sociability, escape, friend attachment and place attachment and WOM behaviors are directly or indirectly effect the loyalty of fitness club members. Based on these findings, both the theoretical and practical results of this research are discussed in the research. Conclusion: The results of the research show that the marketers should understand the important role of factors such as social escape, friend and place attachment and they should act accordingly.
  • [ X ]
    Öğe
    Relationship Between Exercise Addiction, Orthorexia Nervosa, and Sports Supplement Attitude in Turkish Fitness Participants
    (Mattioli 1885, 2021) Ozgen, Caner; Kose, Huseyin; Reyhan, Servet
    Study Objectives: There is not enough evidence in the literature for a causal relationship between ON, which is generally expressed as an obsession with healthy eating, and EA, which is expressed as an individual's loss of control over exercise behavior. The aim of this research is to determine the causal relationships between ON, EA, and SSA (Sports Supplement Attitude) in individuals who do fitness. Methods: Within the scope of the research, 204 people who are doing fitness were reached by convenience sampling method. The obtained data were analyzed within the scope of structural equation modeling. Results: As a result, of the analyzes of the hypotheses put forward within the scope of the structural model, it has been determined that EA is an important antecedent of ON within the scope of individuals doing fitness. While it has been empirically proven that SSA is an important precursor of EA, ON has no significant effect on SSA. Conclusion: The results revealed that ON behavior is not only related to maintaining a healthy lifestyle, but also has aesthetic concerns within the scope of individuals who do fitness. In addition, the significant positive effect of SSA on EA is important evidence among the risks that affect the formation of EA behavior. Finally, the finding that ON has no significant effect on SSA has opened the door to new research that will point to the difference between ON and other eating disorders.